In early 2012 the GoldLinQ consortium commenced full construction of the Gold Coast light rail. GoldLinQ understands that small businesses provide the foundation of local economy and is committed to minimising disruption during construction.
To activate our commitment to supporting local businesses, The ‘Love Our City’ campaign was launched in collaboration with the Gold Coast Bulletin in May 2012.
‘Love Our City’ is about reaching out, working together and ensuring businesses not only survive the construction period but thrive, as the city enters a dynamic new period of prosperity.
The campaign will support business through consortium driven activities, collaborative initiatives utilising partnerships with external groups and empowering activities allowing businesses to connect with third party organisations.
Examples of GoldLinQ delivered initiatives include the production of marketing materials for the Love Our City campaign and maintaining access and visual amenity of the corridor during construction.
Collaborative initiatives will be preferred solutions developed in partnership with impacted business groups such as precinct awareness campaigns, incentive programs or social media campaigns.
Empowering initiatives will involve connecting third party organisations or agencies with businesses allowing the transfer of knowledge and access to pre-existing support programs and tools. These initiatives may include promoting third party mentoring programs providing advice, networking, funding and support.
A number of local industry participation targets are also in place for the project to create local jobs on top of the direct and indirect benefits a project of this size provides to the local economy.
For businesses wishing to be involved in the Love Our City campaign a range of materials including stickers, posters and badges are available for those wishing to promote they are open for business and offering a great service to their community. These initiatives will also have links to GoldLinQ’s future sponsorship, community grants and schools programs. For more information click here.